Product Introduction (IP Character Merchandising) Product Introduction (IP Character Merchandising) Featuring members of the Kangshan family, this campaign organically combines the IP with food marketing The Danzai Family: Xiao Jian and Xiao Wen | Guizhou Lutein and Selenium-Enriched Eggs (with discount code) [Sea Buckthorn Puree] Xiao Jian helps you understand its 428 nutrients! Happy Xishi Eggs from a farm in Guizhou